Josh Berman is president of C2C Global. He is an expert in community building with a long track record of establishing connections between technology companies and their target audiences.
In many ways, 2022 was a year of growth for the cloud technology space. Unpredictable macroeconomic developments saw many organizations thinking about and preparing for greater wins in the years to come instead of right away.
In 2023, much of this preparation could come to fruition as the growth achieved in 2022 contributes to a stronger economy and rapid advancements, particularly in tech.
Global IT spending is projected to climb by 5.1% to $4.6 trillion in 2023, according to Gartner, driven by a 11.3% increase in investments in cloud applications to $879.62 billion. What does this kind of increased spending and investment mean for organizations? C2C Global, a Google Cloud customer community, has identified five cloud trends to watch in 2023.
Moving forward, custom solutions, rather than one-size-fits-all offerings from individual providers, will increasingly become the norm.
AI and ML tech adoption will rise
Every organization wants to harness the many and varied capabilities of AI and ML technology. Some want to use their data to enhance analytics and build predictive models, and others want to automate repeatable processes.
Currently, many AI and ML models require extensive testing and training before they can be implemented at scale across large organizations hosting petabytes of data or serving wide customer bases. In fact, C2C’s research has found that only 47% of respondents are currently using AI and ML. However, these technologies ranked high among the ones that respondents hope to adopt in the future.
The promise of these technologies is too significant to ignore. As models are refined, and training and testing become more reliable and automatic, organizations will come to rely on these technologies more.