Nintendo announces new partnership with the developer behind its mobile games
The joint venture will establish a new company called Nintendo Systems Co., Ltd, which is set to open in April 2023. Nintendo first partnered with DeNA in 2015 and says the joint venture will “strengthen the digitalization of Nintendo’s business,” which has already proven incredibly lucrative for the company. In May, data provided to mobilegamer.biz by Sensor Tower indicated that its mobile games had made almost $1.8 billion in global lifetime revenue. Fire Emblem Heroes, which was first released in 2017, became the first of Nintendo’s mobile games to reach $1 billion in global player spending, according to a June report from Sensor Tower.
Nintendo hasn’t released a new mobile game with DeNA since 2019. Its most recent mobile game, Pikmin Bloom, was launched on Android and iOS in partnership with Pokémon Go developers Niantic. As noted by Sensor Tower, it reached $5.3 million in revenue in the six months following its release. But it looks like things are starting to slow down now, though, with Nintendo’s earnings report revealing that its mobile and IP-related sales dropped by 7.5 percent year over year.
Even with a slowdown in hardware and mobile gaming sales, Nintendo will likely have a strong holiday season as it works “to deliver as many consoles as possible to consumers in every region of the world.” It also released Bayonetta 3 last month and has Pokémon Scarlet and Pokémon Violet coming on November 18th.